Fitness & Weight Loss Apps on iOS in Brazil: Q4 2020 Performance

In the fourth quarter of 2020, Brazil saw significant activity in the Fitness and Weight Loss category for iOS applications. Sensor Tower provides insights into the trends of the top apps during this period.

Strava: Run, Bike, Hike experienced a gradual decrease in downloads, starting from 14K in late September to approximately 11K by the end of December. The app's weekly active users peaked at 226K in the last week of December, despite a dip to around 184K in early December. Revenue trends saw a decline from $21K to around $14K by the end of the quarter.

MyFitnessPal: Calorie Counter also showed a decrease in downloads, with a drop from 7K to approximately 4K between late September and late December. The app's active users saw a significant decline from 244K to around 219K in the same period. Revenue exhibited slight fluctuations but generally hovered around $4.5K to $4.3K.

Queima Diária - Treino em Casa maintained a steady performance in revenue, with minor fluctuations peaking at $5.3K in late November and closing the quarter at around $5.2K. The app's downloads saw a dip from 4K in late September to approximately 2.5K by year's end, while weekly active users decreased from 22K to just under 21K.

30 Day Fitness - Home Workout presented a steady revenue trend, starting at $4.4K and ending at $3K. Downloads for the app declined slightly from 2.6K to around 2.9K, while active users saw a decrease from 24K to approximately 22K.

Technutri: Healthy Weight Loss experienced a notable increase in revenue from $3.3K to $3.8K, while downloads saw a peak of 8.4K in mid-October before declining to 3K by the end of December. The app's weekly active users followed a downward trend, decreasing from 15K to around 11K.

For more detailed insights and data on app performance, Sensor Tower's platform offers comprehensive analytics and trend information.